I'm not disputing his advice which will probably work but I have to say SEO people seem shadier and shadier to me. SEO started out as a way to make your existing content turn up for people who were searching for it but now it's turned into "blog about this because people search a lot for it" and that seems wrong to me.
I guess it's the same instinct that's eaten every other industry (see TV and marketing execs) it's just sad to see the web going down that road.
I guess it's the same instinct that's eaten every other industry (see TV and marketing execs) it's just sad to see the web going down that road.