I remember all the fear mongering about violence in computer games (especially first-person shooters). Now, there is a whole generation of 20-somethings that grew up staring at the screen and shooting people and monsters, and crime rates have not gone up (in fact, they are falling IIRC).
Accordingly, I don't think marketing can change our desires and behaviour. Sure, it can change what we buy through brand-perception, but the desire to buy must already be there (e.g. we want shiny rare objects -> we buy diamonds (due to marketing)).
Accordingly, I don't think marketing can change our desires and behaviour. Sure, it can change what we buy through brand-perception, but the desire to buy must already be there (e.g. we want shiny rare objects -> we buy diamonds (due to marketing)).