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Comment by spindritf

Is there any non-anecdotal evidence that marketing has anywhere near the power this article ascribes to it?

I hear this a lot lately. Some people believe that media have an almost magical power of shaping culture and behaviours.

Beauty? Cosmo propaganda. Boys liking different toys than girls? Marketing.

Yet when you dig a little deeper, studies on priming usually get wee p-values and barely significant, temporary changes in behaviour, if any. And when they do show something more, they're impossible to replicate, or straight-up fraud.

I don't buy it.

parent spindritf 13 years ago

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