Comment by eps

Very good and intelligent article. One point I don't fully agree with is the actual cut-off price. For iOS devices I have noticed that anything above $5 has the exact effect the author described - it forces to pay more attention and cut the app more slack. Also, I would not even consider buying a $25 game for iPad. But then if it were a desktop game, I would, meaning that that magic price depends not just on the game, but also on the platform.