Basically anything around 8% is considered very good. We spent ALOT of time optimizing our sign up flow. We did hundreds of usability tests. I think the key was making it clear what the product would do and why they needed to complete each step. We tweaked language until nobody in a usability test seemed confuse. We removed any step that people didn't actually need.
We continue to focus on this. Even as we've grown we've maintained a free sign up rate of 15%
We continue to focus on this. Even as we've grown we've maintained a free sign up rate of 15%