> Imagine a loyalty program in which customers could band
> together and accumulate points together, in return for
> group-based rewards
Nice idea, but it doesn't really work. I'll buy 6 sandwiches to get the 7th one free, but for some reason if you told all the customers if they bought 10,000 sandwiches they'd get one free, it doesn't pan out.
I'm not sure if it's the sharing of the reward or distrust in others to not contribute, or what. Maybe it's just the achievement is removed.
Groups are very powerful in other situations - look at the results you can get from an online fundraiser. People visit the page from all over to donate.
Nice idea, but it doesn't really work. I'll buy 6 sandwiches to get the 7th one free, but for some reason if you told all the customers if they bought 10,000 sandwiches they'd get one free, it doesn't pan out.
I'm not sure if it's the sharing of the reward or distrust in others to not contribute, or what. Maybe it's just the achievement is removed.
Groups are very powerful in other situations - look at the results you can get from an online fundraiser. People visit the page from all over to donate.