They basically just ran a (very extreme) Groupon. Most companies that do daily deals lose money on them in hopes of turning some of those initial customers into recurring or lifetime customers or to increase awareness for their products.
This 'mishap' may have similar yet increased effects because of the impressive way they handled the situation. For example, I doubt Razer would have ever imagined their story landing on the frontpage of a high-traffic site like HN, but now that it has, I (and probably hundreds or thousands of others) have gone to their site to get more info.
Really shows that with smart and agile situation-response, you can turn an unpleasant circumstance into an opportunity.
This 'mishap' may have similar yet increased effects because of the impressive way they handled the situation. For example, I doubt Razer would have ever imagined their story landing on the frontpage of a high-traffic site like HN, but now that it has, I (and probably hundreds or thousands of others) have gone to their site to get more info.
Really shows that with smart and agile situation-response, you can turn an unpleasant circumstance into an opportunity.