For us "launch" means the date that we can start charging money for our product.
We did the part of telling our friends/family when we had the closed beta ready, but there is a big difference for us between the closed (free) beta and an open beta that can accept paying customers.
We did the part of telling our friends/family when we had the closed beta ready, but there is a big difference for us between the closed (free) beta and an open beta that can accept paying customers.