EA's business plan has been the same since the early 90s.
Step 1: Forcibly sodomize both customers and dev studios.
Step 2: ?????
Step 3: Profit.
In all seriousness though, I think that to make the company leaner, they were forced to abandon many franchises and platforms that they found to be unprofitable. The shitty part about this, is that if the business side of EA didn't insist on ruining the majority of the games that EA makes, many of them would have actually had a chance to stay profitable.
Step 1: Forcibly sodomize both customers and dev studios.
Step 2: ?????
Step 3: Profit.
In all seriousness though, I think that to make the company leaner, they were forced to abandon many franchises and platforms that they found to be unprofitable. The shitty part about this, is that if the business side of EA didn't insist on ruining the majority of the games that EA makes, many of them would have actually had a chance to stay profitable.