The iPhone mini was a commercial flop. The sales numbers were bad. It only accounted for about 3–5% of total iPhone sales. And the product didn't make sense from a business standpoint: it required specialized/miniaturized hardware, took more engineering work than other models to design, cost more to manufacture than a regular iPhone, but had to be sold for less.
From an engineering standpoint, it was the most impressive iPhone Apple had ever made, but that fact doesn't translate to sales numbers.
There's a very vocal group of people online saying they want smaller phones, who make it sound like there's massive untapped demand for these phones, but when you actually give it to them, it turns out they're just a tiny slice of the market.
From an engineering standpoint, it was the most impressive iPhone Apple had ever made, but that fact doesn't translate to sales numbers.
There's a very vocal group of people online saying they want smaller phones, who make it sound like there's massive untapped demand for these phones, but when you actually give it to them, it turns out they're just a tiny slice of the market.