Alcohol consumption and therefore demand for wine is at historic lows. In many cases, a winery is a hobby project currently, not a sustainable, profitable business.
Prices are down now, and will continue to decline into the future, assuming consumption decline trajectory holds.
- Wine consumption in the EU is expected to continue falling over the next ten years driven by ongoing changes in how and what people drink, according to new findings from the European Commission.
- The group’s EU Agricultural Outlook 2025-35 expects wine consumption in the EU will decline 0.9% a year until 2035 to roughly 19.3 litres per capita, a 9% decrease on consumption per capita between 2021 and 2025.
Prices are down now, and will continue to decline into the future, assuming consumption decline trajectory holds.
https://www.oiv.int/sites/default/files/2026-05/OIV-State_of...
https://www.just-drinks.com/news/wine-consumption-declines-t...
- Wine consumption in the EU is expected to continue falling over the next ten years driven by ongoing changes in how and what people drink, according to new findings from the European Commission.
- The group’s EU Agricultural Outlook 2025-35 expects wine consumption in the EU will decline 0.9% a year until 2035 to roughly 19.3 litres per capita, a 9% decrease on consumption per capita between 2021 and 2025.