The paper seems stuck with the long debunked idea that all market actors are rational and centred on economic values, but that is utterly incorrect.
Similarly it states value comes from either work or land, but value can also be created out of thin air. It is called branding.
Especially for France and its luxury industry. You take two identical handbag, one is from LV, the other an unknown brand, one will cost 1,500$, the other 150$.
Similarly it states value comes from either work or land, but value can also be created out of thin air. It is called branding.
Especially for France and its luxury industry. You take two identical handbag, one is from LV, the other an unknown brand, one will cost 1,500$, the other 150$.