The lower risk of ordering from known vendors was a thing all the way back to the days of the Sears Catalog and other big mail-order houses. That wasn't new with the internet.
With Amazon, there is a whole tier of customers who order stuff, use it for their one-time need, and then return it. All for ultimately no cost to them, but all the rest of us pay for it.
With Amazon, there is a whole tier of customers who order stuff, use it for their one-time need, and then return it. All for ultimately no cost to them, but all the rest of us pay for it.