I have to wonder context when I read a statement like this.
Big Tech? Startup? Selling a service? Selling software tools? Something else?
Because (business) success usually involves a big recipe of good ideas, good execution, good networking/marketing/sales.
Proprietary code was once rare and valuable. But code is cheap to create, and plentiful. It might as well be flour, sugar, butter. Can anyone that ever worked at a bakery trivially create a successful rival bakery because of a few recipes and an EZBake Oven? Can a vibe-coded Adobe Creative Suite take down Adobe overnight? I'll believe it when I see it.
That's not to say that if you're an engineer, but you have a passion and confidence in your ideas and salesmanship that you shouldn't give it a try, if you're in a position to do so, or otherwise don't have better options. But thinking that software engineering is more of a factor in rapid business success than it used to be seems like an odd assumption.
Big Tech? Startup? Selling a service? Selling software tools? Something else?
Because (business) success usually involves a big recipe of good ideas, good execution, good networking/marketing/sales.
Proprietary code was once rare and valuable. But code is cheap to create, and plentiful. It might as well be flour, sugar, butter. Can anyone that ever worked at a bakery trivially create a successful rival bakery because of a few recipes and an EZBake Oven? Can a vibe-coded Adobe Creative Suite take down Adobe overnight? I'll believe it when I see it.
That's not to say that if you're an engineer, but you have a passion and confidence in your ideas and salesmanship that you shouldn't give it a try, if you're in a position to do so, or otherwise don't have better options. But thinking that software engineering is more of a factor in rapid business success than it used to be seems like an odd assumption.