The exceptional Taco Dibbits, Director of Collections at the Rijksmuseum:
"We’re a public institution, and so the art and objects we have, are, in a way, everyone’s property… With the internet, it’s so difficult to control your copyright or use of images that we decided we’d rather people use a very good high-resolution image from the Rijksmueum rather than using a very bad reproduction… If they want to have a Vermeer on their toilet paper, I’d rather have a very high-quality image of Vermeer on toilet paper than a very bad reproduction."
See: https://www.nytimes.com/2013/05/29/arts/design/museums-mull-...