This isn't "don't measure things" it's, "understand that when you measure something, it often turns into a goal. This can have unexpected consequences".
Even with human judgement this happens. Yhrtr are jokes about payment by line of code that have existed for decades.
The main thing is we need to measure secondary things. User satisfaction, defect rate, bugfix rate, etc (and this isn't to say that those are good measures that work everywhere. They may or may not.)
At the end of the day, the challenge is to think, and not assume they a number means what you think it means, or more or fewer of something will always be good.
Even with human judgement this happens. Yhrtr are jokes about payment by line of code that have existed for decades.
The main thing is we need to measure secondary things. User satisfaction, defect rate, bugfix rate, etc (and this isn't to say that those are good measures that work everywhere. They may or may not.)
At the end of the day, the challenge is to think, and not assume they a number means what you think it means, or more or fewer of something will always be good.