This makes sense from a business perspective. If your primary customers are men, you wanna branch out of that real quick. I think something like ~80% of all consumer spending in the US is done by women. You gotta go after that. That's an ENORMOUS market to just leave on the table.
That said, I fail to see how trying to attract more women alienated men. I just don't buy that culture war as a reason. I remember Nike doing some things that were a bit annoying that I wished they would just stay out of, but I still bought their shoes. The only thing more insufferable than the culture war is taking part in said culture war.
That said, I fail to see how trying to attract more women alienated men. I just don't buy that culture war as a reason. I remember Nike doing some things that were a bit annoying that I wished they would just stay out of, but I still bought their shoes. The only thing more insufferable than the culture war is taking part in said culture war.