Comment Comment by alexpotato There is a great article [0] that has some interesting points about this:- Nike used to be very "male coded" e.g. "Be like Mike"- So much so that they were one of the only companies where men bought more clothes than women- The powers that be wanted to go after the "Adjacent Whale" (explained in the article) that was the female consumer- They ended up alienating their core customer base while competing poorly with other brands0 - https://www.houseofstrauss.com/p/nikes-end-of-men?r=11111 parent alexpotato 1 month ago
- Nike used to be very "male coded" e.g. "Be like Mike"
- So much so that they were one of the only companies where men bought more clothes than women
- The powers that be wanted to go after the "Adjacent Whale" (explained in the article) that was the female consumer
- They ended up alienating their core customer base while competing poorly with other brands
0 - https://www.houseofstrauss.com/p/nikes-end-of-men?r=11111