Comment by throwa356262

At the opposite end of the spectrum we have Sony Mobile, where product names are probably assigned by their worst enemy.

You can fully expect them to release a high end phone called

    Xperia one II 10

as successor to last year's

    Xperia one III

And also a low-end phone called

    Xperia II 10 Ultra 

Making it impossible for buyers to know which phone to buy this year.