Comment by anal_reactor

Yes, I've heard of this effect in marketing. If you make any reference to Switzerland, it's instant sales bump, even if you hold everything else equal. This is also how you got "Häagen-Dazs" ice cream brand. It's fully American, but the name sounds vaguely Scandinavian, so it has to be better, right? Well, customers sure do think so, and are willing to pay the premium.