>70k views in 2008 wasn't nothing, but I don't think it's reasonable to assume he would have grown to his current 3+ bn views without a major label.
You just proved my point that if the world likes what you're doing (70k+ views), you're bound to get a lot of attention more easily. It's also easier to get an initial presence too. Prior to "web 2.0" the chances of him being discovered would be practically non-existent considering he was just a kid doing covers of his favorite songs. Back to the original point; the middle man isn't as crucial as he used to be.
You just proved my point that if the world likes what you're doing (70k+ views), you're bound to get a lot of attention more easily. It's also easier to get an initial presence too. Prior to "web 2.0" the chances of him being discovered would be practically non-existent considering he was just a kid doing covers of his favorite songs. Back to the original point; the middle man isn't as crucial as he used to be.