What I took away from their explanation was that they built this for those contract customers (the kind you are talking about) and have had regular consumers asking for this (who want this for other reasons) - why else would they put it on B&H and not just a contact us page on the company website?
I don't know how you can say with confidence that a few hundred dollars and not marketing this wouldn't have an effect on sales.
I don't know how you can say with confidence that a few hundred dollars and not marketing this wouldn't have an effect on sales.