Prebuilt machines have a terrible reputation, I could see people wanting this for a PC that you don't need hardware expertise to boot up. If you're reading this you could probably pick out your own parts and assemble them for cheaper, but for people who want a console-style plug-and-play type experience I could see the market for it.
Pricey, but so is any other sort of electronic entertainment hardware these days.
Pricey, but so is any other sort of electronic entertainment hardware these days.