Comment by byoung2

In some ways that “problem” is an escape hatch for Disney. Other studios have to write off huge losses for underperforming movies (and Disney definitely does this too). But even a flop can drive Disney+ subscriptions, park visits, merchandise purchases, hotel stays, cruise bookings, etc. Star Wars is an excellent example, even though many of the Disney era movies underperformed (it’s hard to say flop), Disney has made back more than the purchase price of Lucasfilm, the budgets of all movies and shows, and construction costs of 2 Galaxy’s Edge lands and turned a profit. They’re like Costco in that way where the food court doesn’t need to profit as long as they sell memberships.