Their most recent iPhone which had no major AI advertisements associated with it GAINED market share over competition[1]
They have no ground to make up on AI, and changing their operating system to center on AI would piss off every iPhone user I know outside of tech, and probably half of them within tech.
They have no ground to make up on AI, and changing their operating system to center on AI would piss off every iPhone user I know outside of tech, and probably half of them within tech.
[1] https://www.macrumors.com/2026/05/13/apple-q1-market-share-g...