Google eng mgr here. I've worked on a few projects related to compliance with various government policies. This isn't "assign a two-pizza team to it, will be done in a quarter"; these types of compliance efforts can mean completely redoing multiple core systems to handle privacy, wipeout, audit, reporting, per-location policies, etc etc. These efforts can involve hundreds to thousands of people for multiple years.
Sure, there's a messaging component to this. However, any company that isn't trying to just skirt the law will aim to do this sort of thing correctly, and it's an enormous effort.
Sure, there's a messaging component to this. However, any company that isn't trying to just skirt the law will aim to do this sort of thing correctly, and it's an enormous effort.