> the correlation between $just_bought_thing and $will_buy_another is very, very high
This looks like an argument against advertising the same thing. Why would you advertise something, they were already going to buy?
But showing an ad before their next purchase definitely would improve the numbers on the "our conversion rate chart" _advertised_ to ad buyers. A con played by ad companies to sell more ads.
This looks like an argument against advertising the same thing. Why would you advertise something, they were already going to buy?
But showing an ad before their next purchase definitely would improve the numbers on the "our conversion rate chart" _advertised_ to ad buyers. A con played by ad companies to sell more ads.