Comment by ma2kx

You are right but the ideology of a company is also driven by the society in which it exist. Switzerland is far more "conservative" (in the meaning to change slowly) than the US. Like our biggest retailer is "Migros" which still refuses to sell alcohol according to its statutes which where formalized somewhere in the 50s/60s of the last century: https://en.wikipedia.org/wiki/Migros