For similar reasons, I strongly prefer org-mode to markdown. I find that with org-mode and extensions (such as in-line elisp) I have a _significantly_ more powerful system. For example, specs can have tasks and roadmaps inline which reduces risk of drift. The biggest downside is, unfortunately, not enough folks are emacs proficient.
I hadn't considered HTML and I'm definitely going to try this.
I hadn't considered HTML and I'm definitely going to try this.