What people realy want: as little OS as possible to let them run just the things on their computer they want to run.
What Microsoft wants: Windows as their straightjacket into the Microsoft services as that is where the revenue is.
Why Windows got this bad: incentives and coercion placed on the teams to show uptake on the services no matter what leading to perversion in tactics and complete alienation of the user base.
The incentives are alomost perpendicularly misaligned.
Regaining trust is extremely hard after you've crossed an edge. People are looking for the exit, finding there is indeed a door, and stopping them will take far more than just some reassurance from the DJ boot.
What Microsoft wants: Windows as their straightjacket into the Microsoft services as that is where the revenue is.
Why Windows got this bad: incentives and coercion placed on the teams to show uptake on the services no matter what leading to perversion in tactics and complete alienation of the user base.
The incentives are alomost perpendicularly misaligned.
Regaining trust is extremely hard after you've crossed an edge. People are looking for the exit, finding there is indeed a door, and stopping them will take far more than just some reassurance from the DJ boot.