The problem with "the market working as intended" is you get unfortunate second-order effects. The brick-and-mortar is providing a valuable service by letting you browse, try things on for fit and style, feel the material, and hypothetically by curating products and trying to engender trust in their curation, only selling things of at least passable quality (some more than others).
Historically, you only paid for that service when you bought something, since most stores can't convince you to pay an entrance fee. When you go to the store to select products and then buy online, you're leeching on that service and putting the entire business model at risk. If everyone did that, brick-and-mortars would go out of business and you wouldn't have access to that service, which sucks for everyone.
Historically, you only paid for that service when you bought something, since most stores can't convince you to pay an entrance fee. When you go to the store to select products and then buy online, you're leeching on that service and putting the entire business model at risk. If everyone did that, brick-and-mortars would go out of business and you wouldn't have access to that service, which sucks for everyone.