> if each channel was allowed to set their own price, you'd end up with brick and mortar stores doing a lot of showrooming and then online stores gaining the bulk of sales because they're cheaper (because their overhead is low).
Um... and? That's quite literally "the market working as intended" and while I am not a free-market apologist by any stretch, that seems to be a rather benign effect.
What makes MAP especially suspicious in my eyes is that it's the manufacturers that seem to be overly concerned over well-being of one specific kind of their downstream buyers/distributors/resellers, not those distributors/resellers themselves. I understand that if B&M stores would try to impose that, then the FTC would (hopefully) smack it down pretty quickly but apparently when a manufacturer mandates the price to the resellers, it's perfectly fine? Somehow? Isn't there collusion somewhere in there, probably?
Um... and? That's quite literally "the market working as intended" and while I am not a free-market apologist by any stretch, that seems to be a rather benign effect.
What makes MAP especially suspicious in my eyes is that it's the manufacturers that seem to be overly concerned over well-being of one specific kind of their downstream buyers/distributors/resellers, not those distributors/resellers themselves. I understand that if B&M stores would try to impose that, then the FTC would (hopefully) smack it down pretty quickly but apparently when a manufacturer mandates the price to the resellers, it's perfectly fine? Somehow? Isn't there collusion somewhere in there, probably?