> The best design is original, groundbreaking and often counterintuitive
Designing a user inteface involves thousands of small decisions. When trading off pros/cons for each of these decisions, in 99% of the cases, the right answer is ‘optimize familiarity.
That’s why Android and iOS look the same, and why the small differences between them are where contention happen.
If you adopt existing patterns, your users would be instantly familiar with your app, and the design will not get in their way.
Designing a user inteface involves thousands of small decisions. When trading off pros/cons for each of these decisions, in 99% of the cases, the right answer is ‘optimize familiarity.
That’s why Android and iOS look the same, and why the small differences between them are where contention happen.
If you adopt existing patterns, your users would be instantly familiar with your app, and the design will not get in their way.