> I've been struggling to sell it ... they will value a one-shotted pretty UI over all these other aspects.
I do not think that it's your competitors' pretty one-shotted UIs that are losing you your leads. FWIW your website:
* Does not explain the benefits nor the feature-set of what your platform offers
* Has a Docs page which seems to be a link to 6 sets of reference APIs (or similar) in disparate Github pages - that's worse than most open source products.
* Uses cute animated characters which does not give off the "we are a serious enterprise and you can rely on us" vibe
* Has a novel pricing scheme ("implements a techno-feudalist pricing model") that requires a 4 paragraph explanation and somehow tries to frame introducing additional uncertainty for potential buyers as a feature (it's a good thing that _my_ pricing tiers could be adjusted by other customers' votes!?)
* Additionally prominently features cryptocurrency in the topnav, which is for many people a yellow or red flag (regardless of what seems to be your good intentions behind it)
Doesn't have any demo apps I can click around in to smoke test the platform's functionality, let alone fiddle with the backend
* Has almost zero information on basic business-y compliance-y things - no info on security, availability, SSO support, etc let alone more hardcore things like compliance standards your platform meets.
I do not think that it's your competitors' pretty one-shotted UIs that are losing you your leads. FWIW your website: