A theory that’s floating around is that since frontier models are so good at sounding like humans, companies paying for ads are arguing that Dead Internet Theory -> ad costs should go down.
Therefore, the push to ID everyone using the internet (even down to the hardware) is a way to prove that ads are being served to real humans in their target demographic.
Therefore, the push to ID everyone using the internet (even down to the hardware) is a way to prove that ads are being served to real humans in their target demographic.