> relying on an incredibly powerful, but fragile, branding strategy
Saying Apple relies on a "branding strategy" denigrates several entire fields, particularly interaction design and supply chain management. You don't seem to realize that these are important domains of expertise that can confer immense advantages on companies that do them well.
Saying Apple relies on a "branding strategy" denigrates several entire fields, particularly interaction design and supply chain management. You don't seem to realize that these are important domains of expertise that can confer immense advantages on companies that do them well.