Apple is the biggest corporation on the planet, and hence has more to lose than anyone else. There are literally trillions of dollars on the line. This while doing business in an intensely competitive space and relying on an incredibly powerful, but fragile, branding strategy.
I don't like it, but I get it. And it's fascinating to watch.
Apple is the biggest corporation on the planet, and hence has more to lose than anyone else. There are literally trillions of dollars on the line. This while doing business in an intensely competitive space and relying on an incredibly powerful, but fragile, branding strategy.
I don't like it, but I get it. And it's fascinating to watch.