Call it whatever you want, the game wouldn't exist without them doing something about it. And because they did something about achieving their vision other people get to play the game.
How about we just call these people the game Producers instead. Thats what a producer does anyway right? They make decisions of how the game is built, what goes into it, ect, ect, ect.
How about we just call these people the game Producers instead. Thats what a producer does anyway right? They make decisions of how the game is built, what goes into it, ect, ect, ect.