Porsche was on the brink of bankruptcy. Then they started making SUVs. It turned out the SUVs are the ones that are bringing in all the cash to the company.
The audience of Porsche SUVs (cayenne, macan) care about signaling wealth via the badge. But they mostly want an everyday car for their commute, groceries / kid pickup.
No wonder the EVs options sell better. They have the badge, and are better at everyday tasks.
The 911 will stay gas powered (maybe e fuel at some point if mining of oil stops), because the target audience cares equally for signaling as well as the driving experience.
The audience of Porsche SUVs (cayenne, macan) care about signaling wealth via the badge. But they mostly want an everyday car for their commute, groceries / kid pickup.
No wonder the EVs options sell better. They have the badge, and are better at everyday tasks.
The 911 will stay gas powered (maybe e fuel at some point if mining of oil stops), because the target audience cares equally for signaling as well as the driving experience.