A lot of good bakeries decide to start making sandwiches. It’s an obvious value-add and adds margin. But sandwich customers are different from bakery customers, a sandwich shop has a different layout from a bakery, and making a great sandwich is a very different skill set from making great bread. So it’s not easy to stay a successful bakery and add on a successful sandwich business.
On the other hand, a great sandwich shop can pretty easily hire a baker and set up an oven to make exactly the bread that it needs to elevate its sandwiches.
A lot of good bakeries decide to start making sandwiches. It’s an obvious value-add and adds margin. But sandwich customers are different from bakery customers, a sandwich shop has a different layout from a bakery, and making a great sandwich is a very different skill set from making great bread. So it’s not easy to stay a successful bakery and add on a successful sandwich business.
On the other hand, a great sandwich shop can pretty easily hire a baker and set up an oven to make exactly the bread that it needs to elevate its sandwiches.