Comment by gs17

I could see social-media-ish websites not wanting those names to prevent impersonation. They'd be deciding if they want to risk friction when a big name joins the platform (@cocacola needs Coca-Cola to verify) or risk threats from that big names' legal department (when @cocacola gets registered by someone who just posts furry porn of their mascot bear). It could just set a flag to require the account to verify or be renamed.