Comment by themafia

> The incumbent auto makers understand fully that the ICE version of whatever model they electrify will suffer enormously.

So you're saying they make _less_ profit on the EVs? That seems dubious.

> They believe that they can somehow retain all of the sales of the existing ICE model while adding growth sales of a different electric model.

Well.. precisely. Isn't the solution to make the EVs more profitable than the ICEs? Meanwhile Toyota's out here killing it in Hybrids.