Comment by miriam_catira

Some of us knew it, but it's getting worse. And I've worked adjacent to or on marketing teams for the the last decade... and I can't explain why but my theory is they all trust the numbers implicitly, esp. the ad spend. Having to justify your department's continued existence via KPIs that need to exponentially increase year over year means bloated numbers are a good thing. They can just blame sales for never closing deals.