I’m puzzled by this: I thought it was well-understood, at least in the industry, that traffic numbers were at least mostly nonsense, and that ad click metrics especially were suuuper shady, typically more than half fraud; yet OP, in the business of “accurate ad spend analytics”, only just discovered this!?
It just doesn’t ring true. That aspect of the story isn’t novel at all, and someone in that line of work should surely have known all this, right?
Now the section on categorising different bot patterns, that’s more interesting, and I haven’t seen so much said about it.
It just doesn’t ring true. That aspect of the story isn’t novel at all, and someone in that line of work should surely have known all this, right?
Now the section on categorising different bot patterns, that’s more interesting, and I haven’t seen so much said about it.