Does it really matter if it's all fraud? You track 47 sales over some period. What was the ad spend for that period? Combine that with previous data and that should be enough to figure out if it was a successful campaign or not.
When a company puts up a billboard or an ad on the bus, they don't care if the ad is seen by dashcams and dogs. All that matters is impact on the bottom line.
When a company puts up a billboard or an ad on the bus, they don't care if the ad is seen by dashcams and dogs. All that matters is impact on the bottom line.