Parents not buying gendered clothes or discussing their child's gender until after birth, texts using "she" as often as "he" or occasionally neither at all. Overall there's more of that social push than there ever was (perhaps because there was none at all).
In fact, there's even a school in Sweden that went hardline on this:
In fact, there's even a school in Sweden that went hardline on this:
http://www.telegraph.co.uk/education/primaryeducation/934063...