> the amount you're paying for the subscription is only a fraction of what they can get for your data.
This doesn’t clarify it at all for me because this model already works without the bother of subscriptions. They’re generating the data either way, regardless of whether the customer is paying $140 per year or $1,400 up front.
I think the real reason is probably closer to “we want to be able to add recurring subscription revenue to our 10-K” than it is to “we want a better pretext under which to mine consumer data.”
This doesn’t clarify it at all for me because this model already works without the bother of subscriptions. They’re generating the data either way, regardless of whether the customer is paying $140 per year or $1,400 up front.
I think the real reason is probably closer to “we want to be able to add recurring subscription revenue to our 10-K” than it is to “we want a better pretext under which to mine consumer data.”