Anyone skilled with AI, even just regular CGI, has been able to do this convincingly for years. What's changing is that it's becoming better, easier and more widely available. This is a good thing. It's significantly increasing every individual's potential for creative expression, and it's simultaneously making the general public aware that you can't just trust random media without knowing the source. Not before, and not now.
You can try regulating, banning and censoring models, adding silly invisible watermarks, require Gen AI content to be labelled as such, and live with a complete false sense of security. You'd be making it way easier to deceive people.
You can try regulating, banning and censoring models, adding silly invisible watermarks, require Gen AI content to be labelled as such, and live with a complete false sense of security. You'd be making it way easier to deceive people.