Apple commercial => fun, likable personality using the product, and benefiting from it.
Droid commercial => OMG uber technology forged from a robot beast with a processor and LTE and a bunch of other stuff. 0 product. 0 benefits.
Droid is selling technology, Apple is selling an experience. It seems so obvious which one a mainstream consumer with no interest in the innards of their phone is going to choose. Google understands this concept, judging by their own marketing: http://www.youtube.com/watch?v=qqiSE-ukmgc
Maybe now that they've acquired Motorola they'll knock some sense into their marketing strategy
Compare an iPhone commercial http://www.youtube.com/watch?v=EP1YAatv1Mc
to a DROID commercial http://www.youtube.com/watch?v=A-K71MpwCko
Apple commercial => fun, likable personality using the product, and benefiting from it.
Droid commercial => OMG uber technology forged from a robot beast with a processor and LTE and a bunch of other stuff. 0 product. 0 benefits.
Droid is selling technology, Apple is selling an experience. It seems so obvious which one a mainstream consumer with no interest in the innards of their phone is going to choose. Google understands this concept, judging by their own marketing: http://www.youtube.com/watch?v=qqiSE-ukmgc
Maybe now that they've acquired Motorola they'll knock some sense into their marketing strategy