Comment by rossdavidh

The last time my wife's laptop died, I convinced her to give a Linux laptop from System76 a try. Then, when her store's Windows box died, I convinced her (and her business partner) to give Linux a try there. My daughter, 20, has a Linux laptop as well (although in order to get Adobe Creative Suite for school she still has to own a Windows desktop, thanks Adobe). None of these people were interested in software freedom, so their patience for problems during the switch was pretty minimal, and they all switched, and stayed switched. If you buy something like System76 that has Linux pre-installed, and help out with something like Spotify that is possible to install on Linux but not completely trivial, it is not so difficult to convince people anymore.